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 Hero Honda being a cash rich company has invested some of.competition in the market, with players like Bajaj, Kinetic,. Mr,Munjal Started the biz when there was moderate.Chairman of the Company and the $ 2.8 billion Hero Group.Brij Mohan Lal Munjal is the founder Director and

By the year 1990, Bajaj had a waiting list that was twenty-six times its annual output for scooters. The CEO of Bajaj commented that he did not need a marketing department, only a dispatch department. Customers in India were forced to wait up to 12 years to buy a scooter from Bajaj. This regulatory maze, before the economic liberalization, made business easier for local players to have a seller’s market.